Photography by Jimmy Hsu
Photography by Jimmy Hsu
As the Sad Mag family excitedly moves closer to our launch date on September 17, we’ll be giving sadmag.ca visitors exclusive sneak peeks into our premier issue. Check back in the coming weeks as we preview original content right here.

“When problems come up, just face it and don’t give up. One should be hardworking, kind and honest; this is my personal philosophy.”

— Jessie Li, as told by Justin Mah
FALL 2009, ISSUE ONE

Our pre-presss proofs. Say that three times.
Our pre-press proofs. Say that three times. Blurred for the surprise element.


Sad Mag
is launching its first printed issue in one week! The proofs look fantastic, the colors floated off the page, and the CMYK looked stark. The magazine is going to be a beauty to hold in your hand. Vancouver’s Rhino Press did a fantastic job. And did we mention that is is printed on FSC-certified paper? It is printed on sustainable forest paper. Good for the environment, good for us. Good for you.

The founders of Sad Mag are going to be posting on sadmag.ca at least once a week. Being the creative director of Sad Mag, my blog will be bringing you visual art, inspirations, sneak peeks into the design of the magazine, and interviews with Vancouver’s raw visual talent.

Stay tuned this week for interviews with two of our photographers and our cover artist!

-Brandon

Molo's Gastown Studio. Photography by Laura Nguyen.
Molo's Gastown Studio. Photography by Laura Nguyen.

As the Sad Mag family excitedly moves closer to our launch date on September 17, we’ll be giving sadmag.ca visitors exclusive sneak peeks into our premier issue. Check back in the coming weeks as we preview original content right here.

“This is molo’s signature “softwall.” Today, it acts as a curtain, shielding us from the dreary afternoon with its thousands of delicate honeycomb folds. The softwall stands tall, wrapping the room in a cool white light. It is like looking through a cloud, thick yet transparent, into the vague shapes of the world below.”

— Stacey McLachlan
FALL 2009, ISSUE ONE

Skull and Crossbones. Photography by Eric Cairns
Skull and Crossbones. Photography by Eric Cairns

As the Sad Mag family excitedly moves closer to our launch date on September 17, we’ll be giving sadmag.ca visitors exclusive sneak peeks into our premier issue. Check back in the coming weeks as we preview original content right here.

On my snoops through decades of clutter, I prefer the stores that arrange their VHS tapes in a cabinet like they’re still in a home. Then I can gingerly remove a film from its spot, marvel its pleasantly thick-novel shape, and imagine the staff would view it after hours.

— Lauren Schachter
FALL 2009, ISSUE ONE

headshot-1

Sad Mag‘s Creative Director, Brandon Gaukel, was featured this week by Xtra West as “one to watch.” Congratulations, BG!

Check out Brandon’s interview with man-about-town Sean Horlor, on making it as a photographer, his creative philosophy for Sad Mag, and nudie dance parties here.

Cascadia Defied. Illustration by Kristina Fiedrich
Cascadia Defied. Illustration by Kristina Fiedrich

As the Sad Mag family excitedly moves closer to our launch date on September 17, we’ll be giving sadmag.ca visitors exclusive sneak peeks into our premier issue. Check back in the coming weeks as we preview original content right here.

“Victoria’s transition from the commercial and cultural capital of British Columbia to an idyllic tourist town can be traced back to a fateful decision by the directors of the Canadian Pacific Railway to select Vancouver as the line’s western terminus.”

— Racan Souiedan
FALL 2009, ISSUE ONE

Simple and classic. Photograph by Dan Elstone.
Simple and classic. Photograph by Dan Elstone.

As the Sad Mag family excitedly moves closer to our launch date on September 17, we’ll be giving sadmag.ca visitors exclusive sneak peeks into our premier issue. Check back in the coming weeks as we preview original content right here.

“This is espresso, yet also honey, a rich, velvet shot suddenly melts into a lukewarm cup in twin columns, falling, flowing; it is sweet in taste and deeper in complexity. The adorable little doppio espresso in your palm hums with caffeine, caked with the pollen of its blonde foam, its crema; alive, fresh, and born from the cocoon of a bean.”

— Adam Cristobal
ISSUE ONE, FALL 2009

Cory weeds in his office. Photograph by Eric Thompson
Cory Weeds in his office. Photograph by Eric Thompson.

As the Sad Mag family excitedly moves closer to our launch date on September 17, we’ll be giving sadmag.ca visitors exclusive sneak peeks into our premier issue. Check back in the coming weeks as we preview original content right here.

“Jazz is a live event punctuated by a pall of heavy tobacco smoke, the strong bite of a cocktail overladen with gin, the sight of men and women hunched over their instruments, working frenetically to produce galloping melodies, and the excited buzz of conversation and applause in a dimly lit basement bar.”

— Tom Cullen
ISSUE ONE, FALL 2009

Sad Mag throws good parties. Photograph © Lon Garrick.

Sad Magazine makes its smashing debut on Thursday, September 17 at the ANZA club in Vancouver, BC. Join us for a night of drag, great music, and cheap drinks!

Thursday, September 17, 2009
ANZA Club, #3 West 8th Avenue (@Ontario)
8:00 p.m. to late!
$5—$10 suggested donation

The event features musical performances by our cover star and feature story, Isolde N. Barron, DJ sets by Jef Leppard and DJBJ vs. Lonny Gaga, and art installations from Vancouver’s best emerging visual artists.

The event is a fundraiser, so come early, stay late, and bring your friends. Sad Mag loves you.

RSVP on Facebook.


Makeup artist and coverstar Isolde N. Barron. Photograph by Brandon Gaukel

Sad Magazine is proud to be launching its first issue in September, 2009. Our premier edition is brimming with alternative accounts of Vancouver’s art and culture, as witnessed by our city’s most talented writers, illustrators, and photographers under 40.

Look for Sad Mag in popular book, clothing, music retailers and salons for free starting September 18, or attend our launch party on September 17 to get the first look.