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Christina Andreola is a managing producer at SHIFT Theatre Society, with past experience in stage management and directing.  After chronicling one too many appalling dates, she and director Deneh Cho’ Thompson decided to pen the script for The Dudes of My Life, a look at what it’s like to balance family expectations for a life partner with what’s actually available in the world of Tinder. 

IMG_0451
Mid-production, Andreola scams on ‘Frank’.

Sad Mag: You’re used to being behind the scenes as a producer, director and stage manager.  What’s it like being on stage now, and even more so, acting solo?

Christina Andreola: Being on this side is a little frightening. And it’s a lot of fun. At a certain point you just have to go. The metaphor I use is the train is leaving the station whether you’re on it or not so you just have to keep working. There was one day where I went through a year’s worth of theatre training in an hour. It was a lot of learning how to be on this side. It’s a lot harder than it looks, I should say.

SM: How did you and your director, Deneh, come to work together?

CA: One evening I went on a two in one (two dates in one evening). I came home from number two, which was a bit abysmal.  Deneh is one of my roommates, and I was telling him all about it, and he said, “If you ever want to do a show about your dudes, let me know.”

One year for Christmas I got a big Moleskine notebook and I thought it would be funny to start writing down all the guys I interacted with on dates. And the same thing happened in 2011, 2012, 2013… we started plotting that material onto a graph, and looking through the history was a little terrifying.

SM:Was there one particular experience that sparked the writing of this play?

CA: That was “Survivor Liar.” It was the second of the two-in-one dates, and we were out at the Storm Crow for three hours and it was awesome. But as it was closing, I got up to use the bathroom and he had texted me instead of his roommate. It said, “Hey buddy, tape Survivor for me. Date’s going ok, not sure if I want to keep talking to her though.” I looked at my phone and I was mortified. I told him he’d texted the wrong person, and he was embarrassed. But then it was another ten minutes before they brought the bill over. So it was awkward. Then when we were leaving I told him, “Don’t worry, you probably feel worse about it than I do. It was nice to meet you.”  He said, “Yeah, maybe I’ll see you again.” I turned around and called him a liar. So that’s “Survivor Liar.” It made for a great story to tell at parties, though.

SM:What role does your family play in the show?

CA: My mom is a big part of the show. She’s always been pro independence and telling me I can be whomever I want, and telling me not to settle for any guy. She’s always giving me advice and that advice turned into rules or guidelines, so she’s been the voice in my head. I have 14 family members, and we get together at all the big holidays. I’ve brought home a few people and it’s like the family gauntlet. So it’s one thing to have my mom’s set of rules, and to also know what I’m looking for in a guy, but then to balance all these other expectations gets pretty difficult.

SM: You reference the 90’s rom-com genre in the play. Do you feel a sense of loss connected to how dating’s changed since those days?

CA: It’s a very interesting world, dating online. I haven’t tried anything other than Tinder. It’s crazy to have to get to know a person by making a snap judgment based on their looks and a short write-up. Specifically on Tinder, which is just like hot or not. I’ve heard of Tinder parties where someone’s phone gets hooked up to the TV and then everyone swipes through the photos. I’ve had family Tinder experiences, where they’ve seen a profile I brought home and they all decided to swipe for him.

Tinder on Vancouver, Tinder on.
Tinder on Vancouver, Tinder on.

SM: What will you be working on next?

CA: We have a show coming up at The Shop in October for which I’ll be a managing producer, a role I’m much more comfortable in. It’s a spooky show, perfect for around Halloween time.

SM: How will your experience in the role of actor affect your perspective as a producer?

CA: It’s very eye opening. I’ve been put on a ban from doing any producing or going to meetings; I’m not allowed to do anything except learn my lines, learn my blocking, and act. The show is very prop heavy, too. Sometimes as a producer you can get caught up in deadlines and technical details, but on the artistic side sometimes you have to be open to working last minute on the script or making revisions right up until the end.

SM: What’s your favourite go-to drink for a first date?

CA: If I’m at the Narrows, Strongbow. Or a Michelada at Los Cuervos. Or whatever’s on tap at The Whip. I’ve got some regular places.

The Dudes of My Life is playing at The Shop Theatre August 19-23rd.

26 years and still going strong, The Vancouver Queer Film Festival prides itself in presenting over 80 films ranging from Disco-themed coming of age stories to musicals about Grinder. As per usual, the film festival is jam-packed with stellar queer films interlaced with gala events and parties where you can brush shoulders with local filmmakers, or just have a few cocktails on the dance-floor. And if your bank-account is still in recovery-mode post-pride, there is a 2 films for $20 promo available online through the festival webpage.

Sad Mag has cruised the program for you, watched a shit-ton of trailers, and made some well-informed recommendations. Here are our QFF 2014 MUST-SEES:

 


Must-sees for the 2014 Queer Film Festival

By Sad Magazine

There are so many rad films in this year’s line-up! How do you decide? Let us peer-pressure you into sitting beside us to watch these stand-out films. 

  • Appropriate Behaviour

    By Sad Magazine

    Some say she’s the queer Lena Dunham, Desiree Akhavan (known for the web series The Slope) presents her outrageously funny and irreverent debut feature. 

  • A Street in Palermo

    By Sad Magazine

    Absurdly funny, A Street in Palermo is saturated with pitch-black humour and satire. And lesbians, italian lesbians. 

  • Crashing the Porn Party

    By Sad Magazine

    Erotic shorts of the lesbian-persuasion. You’ll wanna crash this party and stay the night. 

  • Bad Hair (Pelo Malo)

    By Sad Magazine

    Hey, if the folks at the San Sebastian Film Festival loved it, odds are, so will we. Junior wants to straighten his hair, so let him be a star already. 

  • Boys (Jongens)

    By Sad Magazine

    Sun-drenched cinematography + 2 teenage boys from the Netherlands = MAGIC

  • I Feel Like Disco

    By Sad Magazine

    Slightly socially awkward German boy likes to dance to his favourite German disco star with his mother. Sounds adorable to me. Disco-fuelled coming of age story. Guilty pleasure. 

  • Love is Strange

    By Sad Magazine

    John Lithgow. John Lithgow. John Lithgow. A tender tale of love in the big city between big ol’ gays in smart suit-jackets. We’ll save you a seat. 

  • The Coast Is Queer

    By Sad Magazine

    A festival favourite which is THE must-see for all festival goers. Not as many lady-filmmakers on the bill as we would like to see, but you can always google Queers in Canoes. 

  • Of Girls and Horses

    By Sad Magazine

    I really wish that I didn’t want to see this film, but I secretly love ponies, summertime, and gorgeous wide-shots of the German countryside.  

  • GIRLTRASH: All Night Long

    By Sad Magazine

    The Closing Gala film–you can’t miss it. Music, parties, and babes. Don’t miss the latern-lit procession to the Closing party at Junction Pub. Follow the Sisters Of Perpetual Indulgence. 

Every year a little festival comes to town. Though it’s not as big as some of the music festivals that draw crowds in the tens of thousands, it has a lot of heart. This year, the Queer Arts Festival (QAF) brings the same spirit to Vancouver as it has the years prior.

In it’s sixth year, QAF features a curated visual arts show, a community art show, and three weeks of performances and workshops from all artistic disciplines, including music, dance, theatre, literary, and media arts.

Scroll through the list below to see what you expect and what you need to attend. Click each image to find out more details about each event.


QAF 2014: Must-Sees

By Sad Magazine

What’s tickling your fancy? There so many events to see, we’ve narrowed it down to a few you have to catch over this three week festival. 

  • Ongoing – X

    By Sad Magazine

    With the tagline of "Ever seen a drunk puppet?" we are both intrigued and already chuckling at this one man show. 

  • July 25 – Colin Tilney Celebrates LXXX

    By Sad Magazine

    A keyboardist with chops beyond your wildest imagination, Colin Tilney, in partnership with the Vancouver Early Music Festival, will tickle the ivory and your ears with this performance.

  • July 23-August 9 – Queering the International

    By Sad Magazine

    An arts fest without a visual arts exhibit? Don’t be silly. This exhibit curated brings together works by queer artists who creatively expand possibilities of how to be Queer in the Large World. 

  • July 31 – Alien Sex: A Gala(xy) Fundraiser

    By Sad Magazine

    An innovative multi-generational and multi-genre collab between artists, this fundraiser for the festival is a must. Prizes for best dressed queer aliens are only PART of the incentive. 


 

Find the full schedule here.

You can also find out more about the festival and organizers, the Pride in Art Society, here.

Steampunk-esque costumes modernize a classic.
Steampunk-esque costumes modernize a classic.

There’s something about an outdoor theatre experience that can’t quite be matched. While Bard on the Beach isn’t entirely set under the stars (would be a bit of a poor decision in Vancouver’s climate), the keyhole view to the outside world through the back of the stage always adds some extra interest to the carefully crafted and artfully conceived renditions of Shakespearian works.

I first remember seeing A Midsummer Night’s Dream outside as well, but as a one-time student production on the castle ground of Royal Roads University in Victoria. I don’t remember much of this production—I was 12 at the time—but what I do remember is the way the natural light enhanced the production. Well that, and the fairies.

Bard’s production, though with a little more power behind it than a student production, was also memorable for both the setting and the acting, fairies included. The minimalist stage provided the perfect backdrop to the most incredible costumes. They consisted of bustles, patterned tights, brocade, shimmery sheer skirts, and more, each one more intricate and detailed than the last. The costumes of the fairies were a perfect fit to the comedic relief their roles brought to the tense, but still humorous love stories in the play. Overall, the aesthetic of the play was simple and beautiful with key props being used to transform the stage into everything from a forest to a celebratory party. The makeup and hair were also flawlessly integrated into the aesthetic of the play—everything seemed to flow so nicely together.

For me, the most notable part of the show was the integration of the classical Shakespearian script with current elements, like music and references. The fairies were the main source of this with references to Prince, Iggy Azaelea and more. I’ve always appreciated Bard’s effort in making their performances accessible and this show was no different. As previously mentioned, this show had a particular flow about it. Though I did get a bit lost with the language at first (I’ve never been the hugest Shakespearian aficionado), I got my bearings and was throughly impressed at how understandable the cast made the classic tale, and really, how funny they made it all. As one of Shakepeare’s comedies, I was expecting a chuckle or two, but this rendition warranted a few full on guffaws. In fact, I did see a few more mature ladies clutching their pearls in hysterics. They really amped up the comedy and blended it seamlessly with the tale.

Along with delivering an excellent show, this year is also a special year for Bard for another reason—it’s turning 25. Head down to Vanier Park, celebrate a milestone for a Vancouver cultural institution, take in the scenery, and enjoy a play. I recommend the Bard-B-Q if you’re looking for a primo fireworks seat.

Umbrellas were a theme throughout—very Vancouver.
Umbrellas were a theme throughout—very Vancouver.

 

selfiedanakearley
Before there were selfies, there were self-portraits

As a child, Dana Kearley remembers an obsession with deep sea and prehistoric animals.

“I love horror and gore, and I think that came from those creatures,” says the Vancouver-based illustrator. “I love the feeling of being grossed out by something. I would look at books, be grossed out, close the book and then open it again.”

Today, her illustrations aim to give viewers the same uncomfortable feeling of both wanting to look and wanting to look away through ambiguous interactions between humans, animals and hybrid creatures.

“Sometimes I’m like, ‘Why am I drawing blood?’,” she says. “I don’t know. I kind of want to make people uncomfortable. It’s so gross, but also cool—and it can be cute too, kind of funny in a different way.”

bearddanakearley

Kearley finds inspiration in the work of Marcel Dzama, a Canadian multidisciplinary artist who is best know for drawings that seem like children’s book illustrations at first glance, but are full of surreal interactions and strange details upon closer inspection.

“He’s in his own little world, and that’s how my work is too,” Kearley explains. “It’s hard to get what’s going on in my head into words, but it’s not hard to get it into images.”

Kearley is studying part-time towards a BFA at Emily Carr University of Art and Design, majoring in Illustration and Drawing. In addition to her coursework, she has recently completed the album artwork for a split seven inch EP for Sightlines and Crystal Swells.

She also volunteers for Discorder Magazine, creating a monthly illustration for the CiTR-published music magazine.

Discorderillodanakearley

“I like doing it because it doesn’t have to be completely literal. I listen to the bands first and then go from there,” Kearley explains, saying she’s done illustrations for some of her favourite bands: The Courtneys, Cool and most recently, Skinny Kids.

“I’m really happy with the illustration in this month’s magazine, so I’m going to continue with that idea [little human-ish creatures in leotards and masks, dangling from a hairy arm], but with different body parts,” she says.

“I really like Pussy Riot with their masks,” she continues, pointing out the many characters in her illustrations who also wear masks. “You don’t know who’s under there.”

7''spitdanakearleyKearley’s work can be found in this month’s Discorder magazine, and on her website: danakearley.tumblr.com.

skye promo photo

Skye Wallace is a national treasure. Her third studio album “Living II Parts” is a melodic, raw and orchestral beauty that tells an untold narrative about the vast Canadian landscape. Skye has the ability to reel you in for story time, paint portraits of barren vistas and give the illusion that all things are dead.  Her music and performance elicit power and beauty, coupled with vulnerability. She’s currently traveling the country but we caught up with Skye to ask her SadMag Local Musics Q’s:

If life weren’t filled with music it would still be filled with stories and art, some way or another.

A good show means heat and heart and soul and barely remembering what it is that you’ve done—not due to any kind of intoxication, but due to being lost in what you’re creating.

Your backing band is a very talented bunch. Devon Kroeger is my right hand (wo)man. She’s been there through thick and thin. The release show is an excellent example of what the ideal setup tends to be: myself on vocals and guitar, Devon on violin, Alex Hauka on cello, Stevie Beddall on drums, Wynston Minckler on bass, Owen Connell on keys, and Ben Doerksen on electric guitar.

Bedtime is nice, if it comes naturally.

My daily rituals include definitely brushing my teeth twice a day.

Touring is hella enjoyable; having moved around a lot when I was younger, I have certainly practiced detachment when it comes to things and homes. I don’t find it difficult to shed domestic comforts.

Best city to eat in while on the road: Burrito Jax in Halifax makes this answer Halifax

The musician to make babies with would be: Tom Waits. I like to think we’d get each other.

Favourite music video as a teenager: Sun 41 – Fat Lip/Pain For Pleasure

Favourite much music VJ: George Stromboulopoulos

Name of your favourite pet: Gummybear. A funny anecdote regarding pet names: I saw a chain email once saying your stripper name is your first dog’s name and then your first street name. This lands me at Willy Putsey. Not very sexy.

Skye is headed to Toronto to release “Living Parts” at the Horseshoe Tavern on June 4, 2014. Listen to her new album on Soundcloud and escape into the beauty that is skyewallace.com.

Cage: an amazingly complex anatomical drawing.
Cage: an amazingly complex anatomical drawing.

One moody April morning, Sophia Ahamed met with Sad Mag writer Maddie Reddon at Gene Café on Main Street. Ahamed’s work has been featured in a variety of hip publications like Juxtapoz, Color Magazine, Semi-Permanent, Design is Kinky, and (of course, yours truly) Sad Mag. But this year her work has also been up blowing up all over Vancouver in many local galleries and art shows. You might already be familiar with some of them: Hot One Inch Action, Post Up, the Postcard Show VII, and the Primacy of Consciousness. With much more work set to delight-and-disturb Vancouver in the next coming months, Ahamed spared some her time to chat with us over coffee.

Sad Mag: Who are you?

Sophia Ahamed: [Laughs.] That’s a really scary question. I guess in terms of a career, I’m a graphic designer and a visual artist. As for who I am as a person, I’m still searching for that girl. We’ll see who I think I am, like maybe in the next couple years, when I become Zen.

SM:  [Laughs.] I’ve been looking up some of your work online and I’d like to talk about some of the pieces I saw of yours in the Postcard Show. Would you like to give me a little context and tell me a little about the show?

SA: It’s a really good show put on by a friend of mine, the curator Paulina Glass. She conducts a show with about forty to fifty contemporary artists, local and international, and what they do is they create original artwork that is printed on a postcard. Usually, it’s one night, or sometimes two or three night show, where you go in and you can meet some of the artists, buy these postcards, bid on them, the bidding starts at five bucks and it goes up in increments of five. It gives everybody a chance to have a good night and come home with some art that they can afford, that’s still an original piece of artwork. It’s a really beautiful concept.

SM: I thought it went really well with your work… I thought that the phantasmatic feel of some of your illustrations, their haunting quality, really fit for me with the medium of the postcard. The postcard is so ephemeral, something that’s so transitory, sometimes it doesn’t get to its destination, there’s missed communication… Could you speak a little more on how your work fits into that medium?

SA: Yeah, I mean kind of what you said! It really is something that makes you think, it hints to what it means to be alive… to send information back and forth to different countries, the postcard might get lost it. The person you’re sending it to might not be someone who you really like, it could be an ex or an ex-friend or something. It could be any one of those things. With my work, I always try to make people feel without trying to tell them what to feel. A lot of my anatomy stuff, a lot of the body work, comes from a certain place within myself that, when I put it out there, the people who look at it pick up different messages. Usually it’s a personal one.  When they look at it ‘oh this reminds me of this time of my life when blah-blah happened,’ or it reminds them of a person, or it gives them a feeling or an emotion. It’s weird because it connects you, even though the stories are different, it connects you on an emotional level. I’ve felt these emotions too. It may not be the same people or the same situations but I think that is kind of what brings you closer to your audience, “Oh I understand what this artist was feeling maybe, I kind of feel that too, even though if that’s not it exactly.” They have no idea whether it’s true or not but it kind of brings you together on a… I want to say psychic… but maybe on a mental level, which I think is very important.

From the same series: Heart of Glass.
From the same series: Heart of Glass.

SM: So even if the level that you two are on is incommensurate, it’s still nice to have a connection.

SA: Yes, I think that is true of humans, of our species anyways. We’re all connected emotionally. It doesn’t matter what your background is. I think that if we all sat down and talked about relationships, something like a common subject, all our emotions, even our experiences would be different, and the outcome different, but the emotional baggage that comes with it, happy or sad, connects us all. I think that is what really connects us as human beings.

SM: Our emotional baggage connects us! I like that… I’ve seen some of the pieces from your most recent gallery, “Milk – an abstract exploration of anatomy,” would you mind describing some of the work from this exhibit?

SA: It was a collection of all the anatomy work I’ve done and some new things. I tried to create that emotional connection by exposing the body, not by going through surrealism and nudity, which is a way that a lot of people express vulnerability. I tried to go beneath the surface and say, we all have our bodies and we all look a certain way but if you tear back the skin, and look underneath, you can see that there’s a lot of similarities. In fact, if everyone was inside out, there wouldn’t be a lot of gender and racial issues because we’d all be the same.

SM: But, also, the things that make us the same are kind of terrifying.

SA: Yeah, exactly. You start to see yourself more as an entity, more of an energy, rather than as someone who is in a body. So what I did with the show is I tried to go on a micro level. I started with a few pieces of the brain like cells, the abstract cellular, what’s going on in the inner body… Towards portraits and portraits of the body, looking at the anatomy within all that. I tried to show a process. But, at the same time, with the milk thing, I did it in an abstract way so that people don’t have to feel so committed to knowing exactly what each anatomy piece means. It’s not a biology class. You know what I mean? [Laughs.] You can kind of look at it and enjoy it and take whatever you want from it and kind of create your own ideas, emotions and feeling from it, without having to first say that this is the heart, this is the aorta…

SM: You don’t get caught up in classifications.

SA: You just get caught up in what it means to you and so that’s what I tried to do with the show.

Emanuel.
Emanuel.

SM: Why Milk?

SA: Because milk flows… It’s something that all of us grow up on, “drink milk, it’s good for your body.” And it is! I think that’s why I chose it because it’s free flowing… It flows through you. When I think about milk, I see white, I think about bones. I think about strong bones and I see it as a liquid, flowing throughout your body. It engulfs you, it strengthens each little part… So that’s what I thought about. I thought about having that kind of abstractness, how it strengthens the individual, again maybe not on a physical level, but on an emotional, mental, spiritual level.

SM: I’ve noticed that in several of your exhibits that you have a statement you use repeatedly that talks about the healing capacity of art. How do you see art as producing a healing? What kind of healing processes does your work seek to engage? Is it general? Do you have very specific ideas about healing?

SA: I like to leave that process open. I feel like it does. I think all art provides a healing process.

SM: But from what? The ills of society? From mental anguish?

SA: The mental and emotional. As kids we hear take care of your body and go to the gym and, that’s really important and all that, but there’s also the mental, emotional, spiritual health that people don’t touch on. It’s kind of looked as “oh whatever, just get over it,” you know when someone asks how you are doing you say good even though you feel like shit… What I mean is, art is an emotional healing process. When you stand there, look at the art, then you read the artist’s statement… Sometimes there’s this connection. That can happen with anybody’s work, anywhere. I really feel that. That makes sense to me.

SM: So sometimes art’s ability to identify a problem is what is healing.

SA: I think so. It’s one of those things. As an artist, you can paint your feelings. It’s kind of cliché… But as an artist you can paint your feelings, you can write or do poetry whatever, act out your feelings in this kind of contained way and you can share that with other people and I think that’s very powerful. Especially in today’s world when things are just getting more and more hectic. I leave it up to the person, you now, whichever way it brings them clarity, with whatever they are going through, even if it’s just run of the mill, like “I’m stressed out I need some sleep sort of thing,” it’s completely up to them. I’m just trying to invite them to be open.

SM: What’s coming up for you?

SA: A couple shows going on. A show with Jose Rivas at Hot Art/Wet City. It’s called Two Faced and it should be going up in August. I have a secondary solo show coming up at Kafka’s on Main for the Fall. So both shows will have new work. And Textbook Magazine, which launched April 24 at GWorks.

PSH.
PSH.

immixUNA1Michael Slobodian
immix by Montreal choreographer Giconda Barbuto (Michael Slobodian photo)

Appreciation for the arts should be a given. Still, we live in a world of uninspired internet quizzes (what kind of cheese are you?), and wealthy, bored women fighting on TV as entertainment. I was excited to see Ballet BC’s final production of the 2013/2014 season, UN/A, but was also nervous that, as someone who is not a frequent ballet attendee, I might not “get it.”

Broken into three acts, UN/A premiered the original, distinct sequences of three individual choreographers:

Twenty Eight Thousand Waves, Cayetano Soto’s first work for Ballet BC, began with an ethereal, vocal harmony. The figureless dancers began to move in slow, almost stop-motion movements. With the men in muted grey and the women in nude, non-repetitive motions and fluid transitions slowly give way to a frantic burst. As the music becomes frenzied, the dancers move like molecules, kinetic with heat. The final seconds display more energy than all the time preceding. And then, as the music stills, the breathless dancers produce no sound other than the smudge of their shoes as they spin furiously and then come to a full stop.

The second act, Lost and Seek by Spanish-born Gustavo Ramirez Sansano, began with melodic piano and cool on-stage lighting. The dancers—androgynous and childlike—make long, willowy movements that are both deliberate and gravity-defying. The scene is playful, showing what appears to be children wrestling, laughing, and even chasing a giant wave—a perfect moment before inevitable change.

TwentyEightThousandWavesMichael Slobodian
Twenty Eight Thousand Waves by Cayetano Soto (Michael Slobodian photo)

And finally the third act, immix by Montreal choreographer Giconda Barbuto, begins. Opening with nothing but a thin stream of light that gleams across the audience, the intense music is the sole cue for tone. The dancers emerge to deliver forceful actions while stark lighting intensifies the twisting and running. It’s like watching the inside of a clock and the dancers are the cogs from within; their bodies serve as catalyst to each others’ movements, each limb acting as a lever propelling forth a powerful exchange.

By the conclusion, I find it almost unimaginable that we could give our time to such banality as reality TV. Instead, UN/A is a transfixing performance that demands focus while allowing the mind to wander to places great and vast. From fluid weightlessness, to uncomplicated delight, to industrial deliberation, UN/A delivers three diverse pieces that fit together effortlessly and make time race.

Mateelda
Mateelda Designs

Upon receiving an intriguing press release about up-and-coming Vancouver label Mateelda, I could not wait to learn more about Maryna Hrychana, the designer behind the gorgeous collection. I was not disappointed. In fact, the more Maryna and I corresponded, the more I realised we have this major thing in common: the belief that you can never be overdressed. With every question it became clearer to me that Maryna has valued style and beauty all her life. As someone who is frequently asked “You are wearing that? We’re just going for coffee?!” I completely understand Maryna’s desire to continually showcase her personal style, not only in how she presents herself, but in how she creates her collections.     

The Vancouver-based designer draws inspiration from her surroundings in order to create stunning clothing and custom made jewellery sure to make everyone in the presence of her designs feel gorgeous. Maryna’s personalized collections incorporate chic femininity alongside clean lines with a classic look, simultaneously showcasing inspiration from her Eastern European upbringing and Vancouver’s modern style.  

Sad Mag: How did Mateelda come to be?
Maryna Hrychana: Mateelda was a long-time dream. Growing up in Eastern Europe I realized how much effort most women put into looking fashionable every day. An imprint of my mother walking up the stairs in her high heels will always stay in my mind. After moving to Vancouver, I had an opportunity to attend a fashion show where someone randomly approached me with a question: “Are you a designer? We love your outfit!!” This question led me to a final decision with my career choice—to go into the fashion industry instead of the medical field. And that’s where it all began!  I made a promise to myself to follow my passion towards beauty and aesthetics, and through my designs, to help people feel beautiful.

SM: What is the meaning behind the name of your label, Mateelda?
MH: I have been asked so many times how I came up with not just the name for the company, but also the logo. When starting the brand I wanted the company name to reflect and define exactly what the brand is about—classy and strong lines with unique details. The meaning of the old English name “Matilda” is “might, strength.” Changing the spelling from “I” into “EE” added unique detail, together with 3 classic colours. It just made perfect sense.

SM: What is your favorite piece in the current collection?
MH: The beautiful, chic, classy and tailored white cotton dress “Aliana.” It has structured lines that highlight a feminine body shape with a small detail of black French lace that adds just enough of a twist to make it look modern.

SM: What was your biggest influence/inspiration when designing the collection?
MH: 
Designing each collection the foundation of my inspiration comes from architecture, as I always have been fascinated by structure, lines, proportions, and of course, textures. Final accents in each collection are influenced by various cultures, mythology and the grace of body movement.

SM: How much is the collection a reflection of your personal style?
MH:  It is funny, in the beginning one of my close friends commented that I design my own perfect wardrobe. I was always drawn to the elegant lines of the 50’s and the fun colours/patterns of the 60’s.  In design, especially in fashion, there is a very fine line between your personal taste (as a designer) and the client’s needs and preference. Yet saying that, your personal style is the “soul” and definition of your brand, which you carry throughout each collection. That is what makes your brand different from others and appealing to your clients.

SM:  How would you describe your personal style?
MH:  As you constantly grow as a person, you change and so does your lifestyle and personal style. I love versatility and trying to break down the collection to mix and match it. With such a busy world these days you want to have functional outfit that will take you through the day looking professional and comfortable, but can still gravitate to a classy dressed up look: tailored dresses, skirts, but also a pair of jeans paired with high heels.

SM:  Are you inspired by any other designers, or collections?
MH:  Most inspiration comes from the people around me, life itself, and the journey of your work as you go. But I do admire designers such as Alexander McQueen.  And of course Tom Ford is one of the most inspirational artists ever, in every field he works in.

SM:  How was Eco Fashion Week?
MH:  Participating in Eco Fashion Week was an amazing experience, as I met new colleagues and like-minded people! It is great to be a part of community where you can find beautiful art pieces designed with awareness towards the environment around us.

SM:  Where would you like to see Mateelda five or ten years down the road?
MH:  I’m a big believer that men and women are using fashion as a tool to express themselves to the world. I hope to see more people out on the street wearing Mateelda designs!

Mateelda designs are quickly spreading through Vancouver and being carried in boutiques such as Edward Chapman Woman on South Granville.  Customized designs can also be ordered from www.mateelda.ca