As the Sad Mag family excitedly moves closer to our launch date on September 17, we’ll be giving sadmag.ca visitors exclusive sneak peeks into our premier issue. Check back in the coming weeks as we preview original content right here.

“This is molo’s signature “softwall.” Today, it acts as a curtain, shielding us from the dreary afternoon with its thousands of delicate honeycomb folds. The softwall stands tall, wrapping the room in a cool white light. It is like looking through a cloud, thick yet transparent, into the vague shapes of the world below.”

— Stacey McLachlan
FALL 2009, ISSUE ONE

As the Sad Mag family excitedly moves closer to our launch date on September 17, we’ll be giving sadmag.ca visitors exclusive sneak peeks into our premier issue. Check back in the coming weeks as we preview original content right here.

On my snoops through decades of clutter, I prefer the stores that arrange their VHS tapes in a cabinet like they’re still in a home. Then I can gingerly remove a film from its spot, marvel its pleasantly thick-novel shape, and imagine the staff would view it after hours.

— Lauren Schachter
FALL 2009, ISSUE ONE

As the Sad Mag family excitedly moves closer to our launch date on September 17, we’ll be giving sadmag.ca visitors exclusive sneak peeks into our premier issue. Check back in the coming weeks as we preview original content right here.

“Victoria’s transition from the commercial and cultural capital of British Columbia to an idyllic tourist town can be traced back to a fateful decision by the directors of the Canadian Pacific Railway to select Vancouver as the line’s western terminus.”

— Racan Souiedan
FALL 2009, ISSUE ONE

As the Sad Mag family excitedly moves closer to our launch date on September 17, we’ll be giving sadmag.ca visitors exclusive sneak peeks into our premier issue. Check back in the coming weeks as we preview original content right here.

“This is espresso, yet also honey, a rich, velvet shot suddenly melts into a lukewarm cup in twin columns, falling, flowing; it is sweet in taste and deeper in complexity. The adorable little doppio espresso in your palm hums with caffeine, caked with the pollen of its blonde foam, its crema; alive, fresh, and born from the cocoon of a bean.”

— Adam Cristobal
ISSUE ONE, FALL 2009

As the Sad Mag family excitedly moves closer to our launch date on September 17, we’ll be giving sadmag.ca visitors exclusive sneak peeks into our premier issue. Check back in the coming weeks as we preview original content right here.

“Jazz is a live event punctuated by a pall of heavy tobacco smoke, the strong bite of a cocktail overladen with gin, the sight of men and women hunched over their instruments, working frenetically to produce galloping melodies, and the excited buzz of conversation and applause in a dimly lit basement bar.”

— Tom Cullen
ISSUE ONE, FALL 2009