I meet with Vancouver-based artist, consultant and event planner Jamie Smith at her sunny Main Street studio above Gene cafe. Glancing out her window, I count six toques, two Hershel backpacks, and one beautiful, black fixed gear. Yep, I smile, turning back to my host, we’re definitely in Mount Pleasant.

People-watching aside, I’m here to interview Smith about ROVE, the community art walk she’s planning for May 22. From 6 – 10 pm this Friday, seven local galleries will open their doors to the public. Armed with ROVE maps—complete with instructions for finding the closest breweries, of course—ROVE-ers can gallery hop to their hearts’ content, mingling with artists, curators and other artsy folk. The best part? The entire event is 100% free.

SM: So tell me about ROVE. How did you get involved in the project?

JS: I made it up! It started when I went to Portland in the fall of last year. Every first Thursday of the month, they do an art night. There’s a map, and you walk around—it’s called the Pearl District—and it’s all really close together. That’s what I liked about it; it was going to galleries, but all in one area.

Some cities have these art walks every month. I think that’s a very exciting thing, because it becomes a part of people’s month; they have something to look forward to and they see a lot of different work. I thought that would be very cool for Vancouver.

At first, I was like, “Every first Thursday: ROVE!” but it’s so much work. So I’m doing as many as I can. They keep getting easier and easier, and hopefully, at the end, it will just keep going.

SM: Can you tell me a little about the event? The venues look amazing.

JS: I’m definitely excited about the venues; they’re great. There are people in Mount Pleasant always doing openings, always doing things. But something like this—like ROVE—really brings it all together. Hopefully we get a lot of people out who normally wouldn’t come to just one art opening.

SM: How do you choose the venues?

JS: It’s kind of been developing over time. The first time I did it, I just went to people that I knew were doing things in the area and tried to find places around here. And then throughout this time, people have actually come to me, which has been really nice. I’ve started going to openings at BAF (Burrard Arts Foundation) and Field Contemporary, so I just approached them and said, “This is what I do.” This is the first time I’ll be working with some of these galleries, but I think it will go well.

SM: Is there an overarching theme to the evening?

JS: The way ROVE works is that these spaces are doing their own thing all the time, so when I say I’m going to do a ROVE, it’s what they’re displaying at that time. It’s actually kind of nice because Kafka’s and Make both have photography showing, Field and BAF are all painters, in here (Gene Studios) we’re all painters, and then there’s Lawrence Yuxweluptun and Graeme Berglund. Lawrence is one of the most famous painters in Canada—a First Nations artist—so it’s a real treat that they’re going to be around. Actually grunt is doing a show of First Nations art as well. So there’s actually some really lovely cross-overs, but that was just luck. I’m really excited about it.

SM: What are you most excited about for this upcoming ROVE?

JS: What’s really cool is this time around, is that if you’re roving around and you have your map, you can go into Brassneck or 33 Acres and get a drink special. And then there’s the after party at 10 pm at the Projection Room, above the Fox.

People just need to go on the website and pick where they want to start. I think you should start at Gene Studios (2414 Main Street), because it’s central.It is an unique experience to see artist’s studios where the work is actually made. The other locations are galleries which is a more traditional way of viewing artwork.

SM: Do you have any other advice for first-time ROVE-ers?

JS: The event is from 6-10 pm, and you can definitely do it in that time. It’s fun if you start at the beginning, because then you have the full four hours. The breweries are going to get really busy, because it’s Friday night, so I’m encouraging people to actually get out here at 6 and start at Brassneck, even. Most locations are going to have some wine that you can buy. It’s seven galleries, so you can do it all in one night, and you shouldn’t be rushed. And it’s Friday night, which is fun!

SM: Why do you ROVE?

JS: What I like about ROVE are the conversations that happen, because instead of going to one show and seeing that work in one way, you’re going from location to location. It’s really interesting to have a comparative, where you can go and see photography and think, “Why did they take these photos?” and then you can go see a painter. They’re both artists, but why do they work so differently? I’ve heard lots of different things, like, “I really didn’t like that show,” and that’s good to hear, or “That was the best.” I think it’s interesting as artists that we can hear the feedback from people attending—especially from people who don’t always come out. The art scene, especially for opening nights, is a lot of the same people. I like ROVE because it’s a totally different crowd. You get a lot of different people who aren’t necessarily here because of art, but it can often become that. I’ve had people show up to [later] openings because they were there for the first time at ROVE, which is really amazing. We just want more people to come out.

SM: Will all the artists be attending on Friday?

JS: They should be. Definitely at the studios, and then the galleries have asked the artists to come. You’ll [also] meet the gallery owners and curators.

SM: What do you look for when you view art yourself?

JS: When viewing art, I think it’s looking at it really open-mindedly and taking it for what it is. But when it’s buying art, it’s just, you see it, and then you just feel something, and that’s really exciting. And I don’t think it matters who it’s by or why it’s there. It’s just those feelings.

I think buying original art is a very important thing for humans. Especially locally, if it inspires you and it’s a special night, I always encourage people to actually—actually—buy it! Because these are the stories you tell people when they come over for dinner, not the ones about the Ikea print.

SM: So all the art will be for sale?

JS: Yeah, it will be, but ROVE is definitely a community event. The hope would be that people would have this experience and want to purchase something, do, because supporting the artists just keeps these things going. But it’s really just about coming out and enjoying. Sales definitely happen, but it’s not the focus.

SM: What would you like to see more of in Vancouver’s art scene?

JS: The galleries here are doing a great job, and they’re showing really quality work, but I’d like to see more events like this that bring people out. I’d like to see an enlivened art scene, not just for people who feel really comfortable in it and go every week. I would just hope that events like ROVE make this possible.

 

This interview has been edited and condensed.
ROVE takes place May 22 from 6-10 pm in Mount Pleasant. For more information, visit ROVE’s website.