As the Sad Mag family excitedly moves closer to our launch date on September 17, we’ll be giving sadmag.ca visitors exclusive sneak peeks into our premier issue. Check back in the coming weeks as we preview original content right here.

“This is espresso, yet also honey, a rich, velvet shot suddenly melts into a lukewarm cup in twin columns, falling, flowing; it is sweet in taste and deeper in complexity. The adorable little doppio espresso in your palm hums with caffeine, caked with the pollen of its blonde foam, its crema; alive, fresh, and born from the cocoon of a bean.”

— Adam Cristobal
ISSUE ONE, FALL 2009