After all the success from completing the 68 lb. Challenge at Eco Fashion Week back in April, Sad Mag friend Evan Ducharme has invited us to witness his very first liberating collection ICONOCLAST, where everything—from music to venue—has been designed by Evan. This VCAD alumni has been featured in Fashion Night Out Vancouver with his collection Crepuscule, as well as Eco-Fashion Week with his collection Belladonna; both lines received immense positive feedback. I have no doubt in my mind that his upcoming Made to Measure runway show on Friday August 22nd at East Van Studios will be stunning. I had a chance to chat with Evan before the big day.
SAD MAG: What should we expect on Friday August 22nd?
EVAN DUCHARME: This season I started with an approach to Prohibition-era mechanicism. I merged a dystopian society with 1920s-30s silhouettes in the style of the silent film Metropolis. The narrative compares the cataclysmic decline in Metropolis to Sunset Boulevard’s Norma Desmond and her descent into madness as she clings desperately to her sinking film career. The collection consists of 10 looks for the womenswear and unisex markets.
SM: What three words would you use to describe this new collection?
ED: Industrial. Streamlined. Elegant.
SM: How excited are you to showcase all of your hard work?
ED: Very! It’s my first solo presentation, having full control of the environment and mood is a privilege. I’m blessed to have a great team of people alongside me to help bring my vision to the catwalk; I hope it’s well received.